RWE was hired by Chicago House and Social Service Agency for their 2nd annual “TransReelization” event supporting their TransLife Center. TransReelization is a one of a kind evening that features a selection of films highlighting Transgender characters and stories and is held at Kinowerks Studios, the production facilities of The Wachowski’s, who created “The Matrix” trilogy as well as the new Netflix hit series, Sense8.
RWE helped TransReelization double its attendance and triple its net profit, by the use of an aggressive social media plan and creating one-of-a-kind silent auction prizes that included a walk-on role in the 2nd season of Sense8, and several prizes built around some of the Sense8 characters, including a week-long stay in San Francisco, home of one of the show’s characters.